Why Use Google Adwords ?
The simple answer is, for any return you need to invest. How you will
invest, what is the expected ROI these should be calculated too. We actually have a good amount guides and articles on Adwords too.
On one such article, one visitor asked few days ago, why we are giving
more importance to Google AdWords now over SEO itself. The first thing
is that, AdWords is a sure shot service with a proper SLA, but SEO can
not have any SLA. We invest 3-4 times more on AdWords than in SEO and
today, that is the rule for any online business. When we are saying
“that is the rule” the question again bounces back – Why Use Google Adwords ?…
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